Choose a fast and reliable hosting provider

The hosting provider you choose for your website can have a big impact on its speed and performance. Choose a reputable hosting provider that can provide fast server response time and high uptime. Some popular WordPress hosting providers include SiteGround, Bluehost, and WP Engine.

Use a Content Delivery Network (CDN)

A CDN can help improve the speed and performance of your custom WordPress site by storing static files like images, CSS, and JavaScript. When a user visits your website, the files are sent from the nearest CDN server, which speeds up the loading time. Some popular CDN providers include Cloudflare and MaxCDN.

Optimize images for the web

Images are an important part of any website, but large image files can slow down your website’s load time. Optimize your images for the web using compression tools like TinyPNG or Kraken.io. You can also use lazy loading to delay loading images until you need them.

Minimize HTTP requests

Every time a user loads a page on your website, their browser sends HTTP requests to load various files such as images, CSS, and JavaScript. The more HTTP requests your website makes, the slower it will load. Minimize the number of HTTP requests by consolidating and minifying your CSS and JavaScript files and using sprites for images. Use a cache plugin
Plugin caching can significantly improve the speed and performance of your custom WordPress site by caching pages and serving them to users instead of creating them on the fly. Some popular WordPress caching plugins include WP Super Cache, W3 Total Cache, and WP Rocket.

Optimize your WordPress database

Your WordPress database can become bloated over time, slowing load times and reducing performance. Use a plugin like the WP-Optimize plugin to clean up your database, remove unnecessary data and improve performance.
Enable Gzip compression
Gzip compression can reduce the size of files before sending them to the user’s browser, which speeds up download times. To enable gzip compression, add the following code to your site’s htaccess file:

<IfModule mod_deflate.c>
AddOutputFilterByType DEFLATE text/plain
AddOutputFilterByType DEFLATE text/html
AddOutputFilterByType DEFLATE text/xml
AddOutputFilterByType DEFLATE text/css
AddOutputFilterByType DEFLATE application/xml
AddOutputFilterByType DEFLATE application/xhtml+xml
AddOutputFilterByType DEFLATE application/rss+xml
AddOutputFilterByType DEFLATE application/javascript
AddOutputFilterByType DEFLATE application/x-javascript
</IfModule>

Use a lightweight WordPress theme

A WordPress theme can also affect the speed and performance of your website. Choose a lightweight theme optimized for speed and performance. Some popular WordPress lightweight themes include Astra, GeneratePress, and Schema.

Optimize your website

Your home page is often the first page users see when they visit your website. Optimize your homepage for speed and performance by limiting the number of posts or products displayed and reducing the size of images.

Monitor your website’s performance

Regular monitoring of website performance is essential to ensure it is optimized for speed and performance. Use tools such as GTmetrix, Pingdom or Google PageSpeed ​​​​​​Insights to monitor your site’s performance and identify areas for improvement.

By applying these tips, you can optimize your custom WordPress site for speed and performance, resulting in faster load times, a better user experience, and more conversions. Be sure to regularly monitor your website’s performance and make the necessary changes to ensure it is optimized.

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What is Custom WordPress Development?

Custom WordPress development refers to the process of creating a unique website using WordPress. This means that your website is built from the ground up, with your business’s specific needs and goals in mind. Instead of using a pre-built template, a custom WordPress website is tailored to your brand and your target audience.

Why Custom WordPress Development is Important

Unique Design

With custom WordPress development, your website will have a unique design that sets you apart from the competition. This means that your website will be visually appealing and user-friendly, which can help increase conversions and customer retention.

Increased Functionality

A custom WordPress website can offer increased functionality compared to a pre-built template. This means that you can add custom features and functionality that are specific to your business, which can help streamline processes and make your website more efficient.

Scalability

As your business grows, so too can your website. Custom WordPress development allows for scalability, which means that your website can grow and evolve with your business. This means that you won’t have to completely overhaul your website every time you want to add new features or update your design.

Search Engine Optimization (SEO)

Custom WordPress development can also improve your search engine optimization (SEO) efforts. A custom website can be optimized for keywords and phrases that are specific to your business, which can help increase your search engine rankings and drive more traffic to your website.

Security

A custom WordPress website can also provide enhanced security features. With a pre-built template, you’re limited to the security features that are built-in. But with custom WordPress development, you can add custom security features to protect your website and your customers’ data.

Conclusion

In conclusion, custom WordPress development is important for your Vancouver business because it allows you to create a unique website that is tailored to your brand and your target audience. With increased functionality, scalability, and search engine optimization, a custom website can help drive more traffic to your website and increase conversions. Plus, with enhanced security features, you can protect your website and your customers’ data. So, if you’re looking to build a website for your Vancouver business, consider custom WordPress development.

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In today’s digital age, having a well-designed website can make or break a business. That’s why it’s important to hire a local WordPress developer in Vancouver if you are based in Lower mainland area. Here are some reasons why.

Accessible & Efficient Communication

One of the most significant benefits of hiring a local WordPress developer is accessible communication. By working with someone who is in the same time zone as you, you can easily set up meetings, have phone calls, or schedule in-person meetings. This ensures that you can communicate your needs and wants for your website effectively.

Understanding Local Market Trends

A local WordPress developer in Vancouver will have an understanding of the local market trends. They will know what works and what doesn’t work in terms of website design and functionality. This local knowledge is essential in creating a website that appeals to your target market.

Familiarity with Local Businesses

A local WordPress developer will be familiar with other businesses in your area. This knowledge can be valuable in creating a website that sets your business apart from others. By understanding what your competitors are doing, a local WordPress developer can create a website that stands out.

Support Local Businesses

Hiring a local WordPress developer supports local businesses. By investing in someone who lives and works in Vancouver, you’re helping to support the local economy. It’s a win-win situation where you’re getting a quality website, and you’re supporting your community.

Quick Turnaround Time

Working with a local WordPress developer means you’ll have a quicker turnaround time. They’ll be able to start on your project sooner and finish it faster because they’re in the same time zone as you. This can be crucial for businesses that need to launch their website quickly.

Better Collaboration

Collaboration is key when it comes to website development. By working with a local WordPress developer, you’ll be able to collaborate more effectively. They’ll be able to understand your vision better and provide input based on their knowledge of the local market.

Conclusion

In conclusion, hiring a local WordPress developer in Vancouver is beneficial for your business in many ways. They have an understanding of the local market trends, familiarity with local businesses, and provide accessible communication. They also support local businesses, offer quick turnaround times, and provide better collaboration. These benefits ensure that you’ll get a quality website that sets your business apart from the rest. So, the next time you’re in need of a website developer, consider hiring a local WordPress developer in Vancouver.

The post Why Hiring a Local WordPress Developer in Vancouver is Beneficial for Your Business first appeared on CodeTactic | SEO Vancouver Web Design | Digital Marketing.

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Lack of communication/long waits 

Consider any agency to take on your project, whether it is for an update, redesign, development, etc. Communication is key and the best way to get a clear view of what you are looking for in your business’s platform. 

Lack of communication with the team can result in mediocre results, wasting time and money. A professional web development agency will always prioritize clear communication with the client. We understand how important it is to know how your project is progressing and to get responses on the questions that may worry you along the process. 

In order to guarantee that no email, message, or call is left behind, at CodeTactic we developed a project management platform where the clients can communicate their ideas, questions, or concerns to the project manager as well as the rest of the team. In addition, the client can always see what the team is working on in real-time and which tasks are completed along the project.

Is this a deal breaker? 

Depends. If you see that you are constantly unaware or unclear of the process, you have doubts that are not properly cleared out by the team in a timely matter then yes.. run.

If it was just a minor issue due to a specific problem and you realize this is not how the agency usually works, then you are good. Keep in mind that is also important to check reviews and portfolios as well so you know the type of agency you are going to work with.

Not enough questions are being asked

Several clients looking to create their new platform are unclear about what type of information the team members will need to start. As a web design/ development company, our job is to create a CUSTOM platform, unique to each business and its goals. That means we NEED to ask as many questions as possible to know your business, the audience you are looking to target, your goals, your needs, what are you looking for, how you are looking to reach your audience, etc. 

Understanding is the FIRST and most important step for any team to start your project. We need to have a blueprint in order to create the best and highest quality platform that will work for you in the long run. 

Is this a deal breaker? 

We believe it is. If you are trying to create a new platform or update your is because you have a real need to enter the “digital world” through your platform and improve your business. With this in mind, how could that happen if the team you are working with is not clear as to what you do, your audience, your goals, etc?

Custom development/design comes with custom needs, requirements, etc. The team has to know everything about your business in order to provide the best result.

Many promises to be delivered in a short timeline 

It is always nice to hear a really short timeline, who wouldn’t want to have the platform/website of their dreams in just a few hours/days? But it is important to understand that custom development or design is not meant to be done in just a few hours or days. (with very very few exceptions).

Custom platforms depend on a lot of different factors that have to be considered in the timeline. The client’s output is one of them (and probably one of the most important factors). If an agency is promoting the “we’ll have it within a day” shallow promises,  then chances are it will be a less-than-desirable platform or even a scam. 

Your platform is your presentation card for your business, please take the time to consider these details before getting started.

Is this a deal breaker? 

Not necessarily, depending on the type of project, you can accept a short timeline, as long as you have clear details on the work needed and you are clear as to how the time will be handled for your projects.

If you are interested in software development or a management system for your business, then you can not expect it to be done in a few days…

Not a clear timeline and/or transparency about the process.

Timeline clarity is a must, you need to know exactly how your project is going to be worked on, how time is being managed and if it is in fact, being done. Lack of transparency in a project can result in a long wait for mediocre results.

Our team, at CodeTactic, developed an especially design management platform to avoid these issues and provide our client with the best communication systems possible. With our management system, you will be able to provide comments, notes, and feedback to the entire team directly through your project, you will be able to check the tasks that the team is working on in REAL TIME and be a part of every step of your project as it progresses.

Is this a deal breaker? 

Yes, it is. If you are unclear as to what is being done, the work involved, or schedules for updates, previewing, etc. then you are walking towards disaster. Even if the client doesn’t really “want” to be involved (because sometimes they just want to trust the team and process) you should always be notified of the work being done and what is to come.

Not enough projects in the portfolio

Every agency has to provide a portfolio to showcase the projects they have been involved in. For any new client, it is important to see what industries they have worked for before, with what kind of programming languages, and of course, the result of their projects. It’s important to show how did previous clients benefit from the project worked on, what were the challenges and how the agency overcome them,

Details are crucial when it comes to online platforms, whether is software development for an enterprise or small business e-commerce, details can make the difference. Regardless of the size of the project, every detail must be precisely developed thinking of long-term functionality.

Is this a deal breaker? 

It is not. You can always discuss it with the agency, getting details about their experience is helpful as well. It will depend on how involved you will be with the project if you are able to trust it 100% to the team or if you will be on top of every detail. The best scenario is where you can completely trust the process to the agency you are working with and be a little as involved as possible. This means that this process will not take valuable time from you so you can focus on your business.

We understand it can be frustrating. Especially now that there are several options out there. Please take your time to discuss your concerns with the team you intend to work with right from the start. This is also a great indicative on how they will handle the communication for the future. Web development, design, SEO, and much more, is all meant to improve your brand online. Taking that off your mind will allow you to take care of other important aspects of your business.

CodeTactic Media Inc. is a web development and design company with over 12 years of experience in the field. We have a team of local professionals ready to work on your project. Whether you need to update your platform or create a brand new system to manage your business. We are here to help! Let’s chat!

Check more interesting articles about trending topics in the digital world in our Blog

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Consumers are now moving to shop online. It is essential for businesses of all sizes to improve and/or implement the proper digital tools in order to remain competitive and provide the best options for their clients.

CodeTactic is a Vancouver web development and design agency that is ready to be a part of this process and help our clients get the funding they need to improve/create their online platform and reach a larger audience.

Grow your business online – This grant gives the opportunity for business owners to receive up to $2400CAD in funding to help take advantage of the digital technologies available.

As a part of the Canada digital adoption program, the Canadian government has partnered with Small Business BC and digital main street to provide the Grow your business online program to provide grants to businesses all over British Columbia.

The Grow your business online program is a micro-grant meant to provide $2,400 to small businesses to improve their online shops and e-commerce platforms with all the support needed from a network of eligible advisors. Small businesses and even new businesses (as long as they are properly registered or incorporated) can apply if the requirements are met.

What can you expect from this grant?

The Canada Digital Adoption Program can help your business grow online, create your e-commerce platform, grow your e-commerce presence or help digitalize your business operations.

The “Grow your business online” program, provides benefits for small business owners looking to improve their digital assets, take advantage of e-commerce opportunities and target a larger audience through their online platforms.

• Micro-grants of $2400 CAD.
• E-commerce advisors.
• Boost digital strategy.

Who is eligible?

The Grow your business online grant is meant for small businesses all over British Columbia. It is currently open and available for small businesses that follow these criteria:

• Is a for-profit business (including for-profit social enterprises and co-operatives)
• Is a registered or incorporated business
• Is a consumer-facing business
• Can be accessed by consumers or provides in-person services to consumers
• Has at least one employee (other than the business owner)
• Must commit to maintaining a digital adoption strategy for six months after participating in the program
• Must consent to participating in follow-up surveys, sharing information with the Government of Canada (ISED and Statistics Canada), and having the name of the business published as a recipient of funding

Ready to apply? Do it now!

What is the grant for?

The businesses that are eligible for the Grow your business online grant will receive funding after the spending plan is confirmed, the grant agreement is received, and eligible receipts/proof of payments are submitted and approved.

Eligible costs include (but are not limited to):

• Implementation or improvement of a digital e-commerce plan (e.g. online ordering systems, electronic payments, online reservation or booking tools)
• Costs related to website search optimization (SEO)
  • Note: plan cannot be used solely for website search optimization, it needs to be tied to the overall e-commerce implementation plan, and not a standalone item
• Costs related to the installation of an e-commerce platform (including subscription fees/costs)
• Costs of back-office solutions to support an e-commerce strategy
• Costs of social media advertising (Note: Plan cannot be strictly social media advertising, it needs to tie into the overall e-commerce implementation plan)
• Costs related to the creation of customer databases
• Hiring a consultant/agency to execute Digital Marketing initiatives related to your e-commerce store
• Development of a new e-commerce website
• Upgrading existing e-commerce site for added functionality (i.e., new plugins, or features) (redesign is not included)
• E-commerce software includes:
  • Software to track and manage product inventory, as well as fulfill and ship orders
  • Software for product databases
  • Software to track sales, market to customers, offer discounts, maintain a loyalty program
  • Software to simplify marketing
  • Cyber Security software or certifications
• Hardware and accompanying software up to 20% of the total grant amount.

How can CodeTactic help you?

CodeTactic is a digital agency with over 12 years of experience working on web development, design, software development, SEO services, and more! After completing the registration, we can help you create the plan for your online platform and start the process for your funding. We have the best team of local professionals ready to help you start!

If you have any questions about the process and how we can help you get the plan and strategy you need for your application process, please feel free to reach us!

Contact us today! Our team of web developers in Vancouver is here to assist you.

Apply Now 

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Check out this time-lapse video that shows the rise in popularity of all of the backend frameworks and how Laravel was the slow and steady turtle.

Key Advantages of the Laravel Framework

Speed and Simplicity

Laravel is a PHP development framework with a comprehensive yet elegant syntax.  Making the entire web development process quick, easy, and enjoyable for coders.  Laravel eliminates all the stress points associated with managing complex PHP code. A faster development timeline equates to lower costs and quicker delivery schedules.  In business – time really is money!

Security

Advanced security features are easy to configure with Laravel.  Laravel uses Bcrypt, a hashing algorithm that never saves any passwords in its database. Unlike other PHP frameworks, Laravel has user authentication and restricted access features that are simple to create. In business, security is front and center.  Laravel enhances security by keeping you and your customer’s data safe and secure.

Enhance Website Traffic Performance

Out-of-the-box, Laravel supports caching for your website. This is ideal for boosting your sites speed. Furthermore, Laravel reduces memory usage and makes database indexing really simple to implement. 

A website developed on Laravel can handle site requests much faster and more efficiently than other frameworks. By using a unique message queuing system, Laravel can put off certain server tasks such as sending messages until a later time. By better managing time-consuming tasks a business portal can process tasks more quickly. This keeps the web server healthy while minimizing hosting costs.

Flexible Integrations

Laravel makes it easy to integrate third-party applications like Mailchimp, Stripe, Paypal, Hubspot, etc. Regardless of the integration, Laravel makes third-party apps easy to connect with its clean API plugins. In addition to API integrations, Laravel has the power to build a fully-fledged eCommerce platform or corporate portal. 

Conclusion

Laravel is an open-source framework. So just like WordPress, it is absolutely free of cost to use.  However, there is always the cost of hiring a good Laravel development team to build your application or portal. Development costs are further reduced when you have the right team, as the time to develop a site is expedited. As your business moves forward, the costs associated with maintaining and continually building on the platform are much lower in the long run.

Laravel is an awesome choice for both developers and business owners looking at potentially scaling their current operations. If you’re looking to update your website, then contact our CodeTactic team to find the best framework for your website.

CodeTactic is a laravel development company with over 12 years of experience creating platforms for several businesses working with a wide variety of industries. Having a reliable team of laravel developers will make a difference in the outcome. We make sure to create what you have in mind with the best structure to ensure a long-term functional platform.

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We need to ask ourselves – What practices should we adopt permanently? What is it that our clients want? It’s high time to start the wheels turning and get the blueprint ready for what will shape business after the pandemic.

Your Best Customers 

Your best customers are your existing customers.  So focus on your existing customers…  They are the low hanging fruit, and are far easier to sell to than new clients. Establishing positive network effects with your existing customers should be your primary goal. This means that your customers should become fans of your business, not just purchasers of your products and services.  

While creating ad campaigns to target their new needs, you may also want to issue refunds to clients who had prepaid memberships or were on auto-pay during the lockdown period. Many car insurance companies’ sent a cheque to all their customers in the form of a discount, as car usage during the past year was minimal.  This is a poor example as these are large organizations, however the principle still applies.  While action such as this could hurt your cash-flow for the short term, the money that is given back will come back tenfold when the economy restabilizes and the loyal customers are ready to start buying again.  So take this opportunity and focus on building a strong network and business reputation.  Ask yourself, what action can my business take to build goodwill and take advantage of the impact covid had on our industry.  Don’t think of immediate revenue – marketing is all about selling in the long term.  Build your brand image and the cash flow will follow.

Move Everything Online

With the lockdowns and travel restrictions of the pandemic, it’s no surprise that everything is shifting online. Now is the time to increase your online presence. You likely already have some of your business functions online. However,  the pandemic has expedited the inevitable and shown us just how much more we can do online.  Establishing those capabilities will help to set your operation apart from your competitors and demonstrate to your customers that you are ready to adapt. The more systems you can bring online, the more you will remain engaged with your customers and staff, which is vital for a business to thrive during these ‘new’ times.

Rethink Social Media Marketing

Many businesses that focus on the short-term are backing out from their marketing spending. This is great news for small business owners because the online ads arena functions as a live auction.  Thus, if there’s less competition, winning is less expensive. This has resulted in the lowest advertising costs we’ve seen in a long time.  It’s not just the ads being less expensive. It’s also much less expensive to convert potential suspects into prospects and customers. Thus, the ROI on PPC ads in most industries have skyrocketed.  This is excellent value to business and a great way to remind the public that your business is moving forward and that you aim to be a very integral part of the ‘new normal’. 

Run Exclusive Deals and Offers

Execute digital strategies that make the most of COVID-19.  These kinds of offers will help bring in new customers while also getting old ones interested in coming back. This idea can work for many industries such as theatres, spas, gyms, etc.  However, we find it works particularly better for industries that have been hit hardest by the pandemic; such as restaurants and travel..

As businesses begin to reopen, a good way to get people interested in coming in is by offering exclusive sales promotions or deals. You can announce or even advertise these offers on social media platforms as well as promotional emails.

Take Action

There’s a time to hustle, a time to reflect, even a time to take a break. Now is the time to execute.  Be prepared to take massive action and move your business forward.  Entrepreneurs can take the negativity of the past year and propel it into a positive outcome.  This is done by seeing the underlying opportunities that are available.

CodeTactic Media helps businesses grow online.  Feel free to chat with us and we can try to assist you with getting your business processes and systems online.

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What do you need to qualify?

• Businesses must have a goods and services tax number
• Pay taxes in B.C
• Have 1 – 149 employees
• Had to have generated sales of more than $30,000 in either 2019 or 2020

“Launch Online” is a BC Government program that aims to help thousands of businesses throughout BC to fund their online growth in e-Commerce, online booking systems, and others.

Whether it is transitioning from a brick-and-mortar space to a digital world, simply improving your existing processes, or jumping into digital marketing for exposure, the program helps subsidize a big part of the project’s cost with your preferred development and digital marketing company.

What do you receive?

The Launch Online Grant program, which will be based on a first-come, first-serve basis, will provide eligible business owners support of up to 75 percent of eligible expenditure to develop or enhance an e-commerce platform.

How does it work?

• The first step is to confirm your eligibility with the requirements mentioned above and in the program’s site. You can determine your eligibility here: https://www.launchonline.ca/#eligibility
• Our CodeTactic team can help you every step of the way – Feel free to reach out to sales@codetactic.com or through our instant live chat at www.codetactic.com

You will be asked to provide:

• A current year or past fiscal year income statement
• Federal business number
• PST and WorkSafeBC registrations, if applicable
• Income tax return:
  • Notice of assessment (2019); or
  • The first section of T2 return or first section of owner’s tax return (form 5010-R) (2019 or 2020)
• B.C. business registration number and official registered name

How can CodeTactic Help? Book A Meeting to Get Started!

How do I apply?

• Our CodeTactic team can help you every step of the way – Feel free to reach out to sales@codetactic.com or through our instant live chat at www.codetactic.com
• Alternatively, you can go to https://www.launchonline.ca/ and submit your application.

The Program Application has three Steps:

1. Develop a grant proposal that explains how you plan to use the funds. The proposal
   should be broken out into the different cost fields as identified in section 3.2.1 of this
   document. Businesses need to show a cost estimate that includes how much funding you need and how the money will be spent for each cost grouping (online shop or online booking system development, digital customer acquisition or training costs).

Our Vancouver-based company CodeTactic can help here! Let’s Chat at CodeTactic.com

1. Complete the online application demonstrating that you meet the eligibility criteria and
   submit your proposal.
2. Applicants will be contacted within three weeks with the outcome of their application.
   For the projects to have an immediate benefit, the funds will be issued and provided to the
   grant recipient as soon as the application has been approved.

Deadline

The program will run until Sept. 30 or until all funds are distributed.

The post Launch Online Program: Up to $7,500 in Funding For Your Next Digital Project first appeared on CodeTactic | SEO Vancouver Web Design | Digital Marketing.

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CodeTactic Media has become synonymous with small to medium-sized business technology solutions.  With expanded expertise in plugin development, CodeTactic has been recognized as a leading provider of customized plugins and development for WordPress and other popular CMS platforms. “WordPress covers over 35% of the internet, which is mostly small to medium entities looking at making an online presence and growing their online business”  states Lyle Patel, CEO of CodeTactic Media.

CodeTactic has grown substantially over its ten-year presence. “As we’ve expanded our client base, many new prospects have approached us in search of enterprise-level solutions…” adds Lyle.  “Celestial is innovative.  They are recognized as a leader of enterprise-class software and mobile development.  We were always looking for a top tier partner that is reliable and has a proven track record of success”

Both companies, CodeTactic Media Inc and Celestial Systems, are proud of their cross-industry expertise and are now launching the partnership to design reliable software solutions, app development solutions, provide quality services and bring valuable results for organizations to be successful in the current digital age. 

“After having the opportunity to work with Celestial’s team, it became obvious that both of our expertise in the digital world were extremely complimentary. Together we can create and provide the best and most efficient digital solutions for our end customers”

Lyle Patel

CEO 

Combining CodeTactic’s expertise in Web Design, User Experience,  Software & App development with Celestial System’s expertise in building enterprise-level Web & Mobile applications, clients will take a clear, decisive go-to-market approach in record time with digital solutions fitted for their businesses and goals. 

Headquartered in Vancouver, Canada, Celestial Systems has a team of experienced software engineers and is currently a leading provider of enterprise-level solutions and is now launching this partnership with CodeTactic Media Inc. to be able to integrate its services to fit global clients.

CodeTactic Media Inc. also headquartered in Vancouver, has offices in the US, Canada, and Peru. The partnership with Celestial Systems will enable both companies to outreach to new clients and deliver efficient and effective technology solutions for every customer, regardless of the industry or field they are in. 

Digital transformation is changing the way companies compete with each other in the market. This new partnership will allow existing and new prospects to have quality digital systems and app development that are specially designed to fit their needs, goals, and audience. 

Are you ready to start your very own customizable platform? Start today with that App development project you have in mind!

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I am writing this piece, reminiscing about my past vacations. In particular, I remember my last vacation in 2019 when I was in St. Lucia. It was at that time I wrote Vacation Anxiety – The best thing for your new business. If you haven’t read it, I would highly recommend this quick read. It will anchor you for this inverse perspective…

Lockdown anxiety is the new reality for most business owners. It is a feeling of uncertainty of the future. We all hope that this angst should soon pass as lockdown restrictions are beginning to ease. Most businesses have accepted technology such as zoom and cloud computing in attempts to feel as though home is the new office. Unfortunately, not all businesses can benefit from working remotely. Retail shops, restaurants along with other brick and mortar operations have suffered the most during these challenging times.

Businesses will eventually re-open. As vaccines are being distributed, many business owners believe that life will be back to normal and everything will resume where it had left off. Unfortunately, the pandemic has other plans and we must respect its’ undiscriminating power. Lockdown anxiety is a powerful emotion. However if channeled correctly, it could be the biggest asset for most entrepreneurs.

The Lockdown – A Blessing In Disguise

It is said that true wealth is your “Time and Freedom”. The lockdown inadvertently provided us with both – whether we like it or not. Prior to the lockdown, most entrepreneurs would be engaged in the never ending day-to-day grind of working on their business. The eternal dance of perfecting business systems and processes.

Speaking from my own experience – The Lockdown granted me time to re-evaluate my macro goals, both for my businesses and personally. By pressing the pause button on life, I was positioned to view business from 30,000 feet.

A developed business is like a moving train. You can make small tweaks while in motion, however the tracks are set from day one. It’s hard to stop a train with momentum. However, with the engines of business slowing down due to the lockdown, we now have opportunities to pivot and/or pick optional tracks or even change our destination altogether. From an elevated view you can see if, indeed, the destination that you once set out for is still where you want to end up.

The pandemic had a massive impact on every person throughout the world. Governments had to adapt, industries had to reposition themselves. What customers value prior to the pandemic has shifted. The entire business and consumer landscape has changed.

Take this moment to re-evaluate your business. It would be foolish to expect “business as usual” once everything opens up again. It is absolutely critical to notice the nuance differences in the post pandemic world in order to be successful. Businesses that do not accept this reality will suffer a painful demise.

There are too many businesses that were prosperous at one time, yet didn’t adapt to change. They didn’t take time off to see where they were heading, and eventually they derailed. Organizations such as Blockbuster, Kodak, and Toys R Us have all been replaced by businesses’ that were adept to the changing consumer landscape. Netflix and Amazon are perfect examples of companies that are proficient at adapting to change. To these forward thinking organizations, the pandemic simply expedited the inevitable.

Entrepreneurs make their best decisions while living in the moment and accepting their new environment. Change is great. New opportunities and ideas become clearer and a new path is forged ahead.

I believe the pandemic to be a wake up call for all entrepreneurs to re-evaluate their business goals and realign their tracks to success. It’s the perfect time to make the necessary changes in order to adapt to the new world that we are about to enter into.

As I do look forward to eventually taking my family on an epic vacation. The reason for the time off is different. I miss travelling, dining, wine tastings and all that comes with visiting new places and cultures around the world. When it comes to business though – I think these last twelve (12) months were nothing more than one long corporate retreat. A time to reposition your business plan and relaunch. It’s all about perspective.

Cheers,

Lyle Patel

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The post Lockdown anxiety: The best thing for your business appeared first on CodeTactic | SEO Vancouver Web Design | Digital Marketing.