As an SEO company, it is quite often to come across articles talking about how SEO is no longer relevant anymore, while others are a little more harsh and announce its obituary.
I will try to refute this claim and explain why SEO is not dead, and will never be.
It’s like they say: little knowledge is a dangerous thing. To those who say that SEO is dead, they couldn’t be more wrong. Probably the easiest way to explain this is by the following statement: SEO will continue to exist as long as search engines exist, and as long as people keep searching for things. As simple as that. Sure, outdated tactics and strategies for SEO might have died, but not SEO itself. Like anything else, SEO is simply evolving. It is no longer about keyword stuffing, thin content, and link spamming, but rather content creation and website content, good user experience and shareability on social media.
Read more: What is SEO or Search Engine Optimization
For those saying that SEO is no longer relevant because Google has changed its algorithm, I’ve got news for you: Google is always rolling out new changes to its search algorithms. ALWAYS. Google changes its algorithm 500 to 600 times a year on average.
SEO will continue to ‘come back from the dead’ as long as search engines exist.
Major updates to its algorithm are Google Penguin and Google Panda. These have changed (and continue to change the way Google ranks websites. Strategies like keyword stuffing and link-building are no longer relevant. Doing this will actually get you penalized by Google, and will cause your website rank to decrease significantly. Google favors those sites that focus on things such as user experience (how easy is it to navigate the web site), engaging content (be it on a website or on your blog), and building a strong social media following.
Medical Web Experts has a neat timeline showing how much SEO has changed in the past four years. You can check it out here.
Those that indulge in SEO need to constantly keep up with the changes and realize that these changes tend to incorporate broader concepts, such as content marketing and social media management.
So, if you were having second thoughts about investing in an SEO company, don’t. SEO is far from dead and is here to stay for the good. Quoting Mark Twain, “the reports of my death have been greatly exaggerated”.
Our company specializes in social media management and search engine optimization, and know how to work with great content and include keywords that are relevant to your target audience. We know how to keep your website alive and kicking on Google, in sync with the latest changes to Google’s algorithms.
Long live SEO!
