CodeTactic
Gossip
  • Services
  • Our Work
  • Our Team
  • Contact Us

6 Digital Resolutions for your Business

Total
0
Shares
0
0
0

Investing in technology can be an arduous task for most business owners. But if done correctly, information and communications technology (ICT) can be a game-changer for your operation. It can boost productivity; enhance sales, and even open up new markets. 

Here are 6 new year’s resolutions to help ensure your business reaps the benefits.

1. Review & Create a new online strategy

Be objective and review your current ICT strategy. How are your processes and systems performing? Where could you improve your organization’s competitiveness by adopting new technology? Decide on what systems should be optimized and which new ones you should add/remove to meet your strategic goals.  How can you tie in your processes with your website? A well-defined online strategy will help ensure your investments in this area pay off with greater sales and enhanced customer experiences.

2. Optimize your website

What are the goals of your website? Is it to inform visitors? or sell products online? How does your internet presence tie into your overall business plan? 

Your company’s virtual storefront is your website. Yet, many sites are poorly designed or don’t speak to the overall business strategy. Ensure sure your site isn’t information-heavy and require needless scrolling or clicking to discover pertinent information. Boldly feature your call to action(s) or contact details. In addition, get assistance and ensure the site is optimized to rank well on Internet searches that are of importance to your business.

3. Get busy on social media

The famous dialogue in The Shawshank Redemption could not be more true today for businesses on social media. “Get busy living or get busy dying” – Implement a social media strategy, starting with tracking what’s being said about your business. If you haven’t done so already, create a presence on the main social media sites to mark your territory, manage your brand and engage with your customers. – Get busy living.  Remember: Social media is about soft selling – also known as “marketing”. Aim to interact with your audience by being helpful and supportive. Aggressive selling is a complete turn-off.

4. Engage employees

Involve your employees throughout major ICT planning and decisions to ensure that they buy-in to your strategy as well receive valuable expertise and knowledge about your business.  Keep in mind that your employees are also consumers, and their perspective is of utmost importance. 

5. Review Customer Relationship Management (CRM) and Productivity tools

Think about a CRM system to help ensure you understand your customers better and capitalize on sales opportunities. It will help you centralize all customer information, give customers more personalized service and follow up properly with prospects.  Integrating this with your internet presence will streamline many tasks and automate your marketing strategies.  Depending on your industry you may consider implementing productivity-enhancing tools. Examples include clock-in software, inventory management systems, delivery management, or full-fledged supply chain management systems.  Look at possible integrations with your online sales and fulfillment processes such as an Enterprise Resource Planning (ERP) system –  It’s all-purpose software with modules for everything from accounting to inventory, human resources, finances, and operations.

6. Keep on top of tech security

Be sure you have an ICT security policy covering such areas as acceptable use, password guidelines, security practices, and rules for downloading documents and software. Then make sure it’s followed throughout your company. Also, be sure to back up internet and website data regularly.

 

At CodeTactic Media Inc. we are focused on providing the most complete digital marketing tools for your business to be completely covered from your social media exposure to your online platform and systems. Understanding and making your goals ours is what makes us different and what helps our clients succeed regardless of the industry.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
Related Topics
  • Codetactic Media Inc.
  • content marketing
  • digital marketing services
  • featured
  • marketing strategy
  • project management
  • socialmediamarketing
  • web design
  • web development
  • webdesign webdevelopment webdesignvancouver
Marcela Odez

Previous Article

Email Marketing Campaign Strategy and Helpful Tips.

View Post
Next Article

Digital Assets vs Liabilities

View Post
You May Also Like
CodeTactic Laravel Development
View Post
  • Web Development

Laravel: Slow and Steady Leads the Race

  • Gonzalo
  • September 16, 2021
View Post
  • Business
  • Digital Marketing

Post Pandemic Challenges favor the Prepared

  • Marcela Odez
  • May 3, 2021
View Post
  • Business
  • Web Development

Lockdown anxiety: The best thing for your business

  • Lyle Patel
  • February 16, 2021
View Post
  • Business
  • Digital Marketing

Digital Assets vs Liabilities

  • Lyle Patel
  • February 9, 2021
View Post
  • Digital Marketing

Email Marketing Campaign Strategy and Helpful Tips.

  • Marcela Odez
  • August 7, 2020
View Post
  • Business
  • Design
  • Digital Marketing

CodeTactic Media Inc. Supports Small Businesses across Vancouver, Canada and the World!

  • Gonzalo
  • May 26, 2020
View Post
  • Business
  • Design
  • Web Development

Real Estate MLS Integration into WordPress Using RETS

  • Marcela Odez
  • March 26, 2020
View Post
  • Design
  • Digital Marketing
  • Social Media Management
  • Web Development

How ready is your Website to be Digitally Marketed?

  • Marcela Odez
  • January 27, 2020

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Comments
  • Gonzalo on 5 Ways To Improve Communication For Projects
  • Aaron on 5 Ways To Improve Communication For Projects
  • Mike on Getting Creative: Trending Web Design Techniques
Archives
  • September 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • August 2020
  • July 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • June 2019
  • May 2019
  • February 2019
  • January 2019
  • May 2018
  • April 2018
  • August 2016
  • July 2016
  • May 2016
  • March 2015
  • January 2015
  • December 2014
  • November 2014
  • September 2014
  • August 2014
  • July 2014
  • March 2014
  • June 2013
Meta
  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
Recent Comments
  • Gonzalo on 5 Ways To Improve Communication For Projects
  • Aaron on 5 Ways To Improve Communication For Projects
  • Mike on Getting Creative: Trending Web Design Techniques



Grow Online

Newsletter

Recent Comments
  • Gonzalo on 5 Ways To Improve Communication For Projects
  • Aaron on 5 Ways To Improve Communication For Projects
  • Mike on Getting Creative: Trending Web Design Techniques
  • Services
  • Our Work
  • Our Team
  • Contact Us
Digital Marketing Vancouver

Input your search keywords and press Enter.