Why Use Twitter for Business

Ever wondered the true cost and benefit of using Twitter for your business? With 271 million active users and tons of brands’ success stories shared on its site (by industry and company size, mind you) – including biggies like Pepsi, Nestle and LÓreal, you would think it would be enough to convince people. But no. There still are some skeptics who steer clear of this social networking site when promoting their businesses online.

This is a grave mistake. Like hand in glove, this microblogging giant has certainly taken after the phrase ‘less is more’. With 140 characters, businesses have found that connecting with users on this platform proves to be an extremely profitable conversation – perfect in the age of visual marketing, eh?

Here’s a list of reasons why we think your business should be on Twitter:

  • Provide feedback on your brand: Twitter is a great platform to listen to what people are saying about your brand. Users tend to openly discuss products and services and give their opinion on them. Customers will often talk about your brand without actively mentioning you. It is then your job as a brand to keep your ears open and jump in on these conversations – in real time.Given that 60% of Twitter users follow a business to get customer support, responding to users is crucial. Brands that respond to users on social media are seen as more caring and likeable in the eyes of the audience.
  • Grow your user base: The nature of Twitter allows for brands to grow their user base. Through hashtags, businesses can find out what people are talking about. Knowing what people are talking about gives them greater insight into the consumer’s mind, what they like, don’t like and what topics they care about.Thus, connecting with users is made much more easy through Twitter. Getting them to follow you, or at least hear about your brand is priceless. 67% of users are more likely to buy from the brands they follow on Twitter.


  • Show your human side: People like interacting with a human, and companies have the opportunity of being less ‘robotic’ on this platform. Showing your goofy or human side will make you more approachable and likeable. Statistics show that 85% of people feel more connected to business after they follow them. Uploading behind the scenes pictures, or sharing a Vine (owned by Twitter, FYI) will give a fun inside look of your brand.
  • Promote your brand: Twitter gives businesses the opportunity to advertise their brand through Twitter Ads. Here, businesses can pay to promote a certain tweet or trend. This will allow for your brand to appear on users’ timelines and reach out to new customers. Promoting your brand is extremely important for small businesses whom have the greatest need to get the word about their brand ‘out there’. And Twitter is the ideal for it. More than 90% of users say they follow businesses on Twitter to get discounts and promos. Take advantage of it!Whether you choose to promote your brand in that way or by simply tweeting, you have a powerful tool to drive traffic to other points of interest – a website or a blog, for example.

Twitter proves to be a viable platform to promote your brand and drive sales to your business. It is easy to listen, monitor and engage in the online conversation.

If you had not considered the value of using this social networking site as part of your marketing tools, please do so. With our low cost social media management plans, we can help you connect with customers and strengthen your brand on Twitter. If you already have signed up here, we can help you optimize your account to get more attention. Just note, 70% of small businesses are on Twitter – don’t be part of the 30%!


Written by Tanu Gupta


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