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Things you MUST know about Digital Marketing

Digital marketing has become one of the most demanded technique from clients in the digital marketing services companies.  Due to its effectiveness in several international brands promotion campaigns, this technique has proven to be the best choice for expanding your brand’s presence in the international market and thus increasing your client’s agenda.

Where does all this success come from?

Nowadays, we live in a world where the internet and social media have become prominent parts of life for many people. We even see one-year-old infants perfectly manipulating iPads when, ten years ago, they didn’t know what the word stand for. Because of the increasing impact of technology in people’s everyday life, many marketing companies were forced to redesign their traditional techniques for new ones that would embrace the implications of media in customers, specially social media.

Here are some facts you may not know about digital marketing that could be useful for improving your brand marketing campaigns, or maybe a chance for those looking for promoting and outstanding in a competitive market.

It’s not a one-man task.

As we said digital marketing is the latest source in modern marketing . Nowadays, it is used by many brands for attracting and engaging potential customers online. However, there are some points we’re  missing. Truth is, Digital marketing includes many marketing services that work along for capturing the client’s desired customers. And it’s not just one lucky key. The effectiveness comes as a result of multiple channels working together for enhancing the brand’s online presence. In most of the cases, Digital marketing includes: Search Engine Optimization, influencer and content marketing, social media marketing, and online advertising.

For many people, old traditional marketing techniques are already part of last century, because in this days  every single marketing technique uses at least one digital element.

Mobile and Desktop advertising.

Digital marketing can be divided into two categories: desktop and mobile advertising. Specialists believe mobile advertising will be raising way more incomes than desktop advertising in the following 10 years. This because of the impact of  mobile devices has become in people’s everyday life. Certainly, it’s difficult to think anyone could go to a day without checking their emails on the phone, or some documents of the cloud, apart from social media of course!. Plus, its accessibility and varied prices have definitely made having a smartphone a must. Therefore, mobile advertising is the most used category in any time or place, apart from being preferred by customers all around the world.

About CodeTactic Media Inc

CodeTactic is a privately held company headquartered in Vancouver, BC which develops digital marketing and online marketing initiatives for small business and organizations that wish to participate in the digital marketing era.


Written by Carla Portales


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