AnOther
0
0
623
CodeTactic | SEO Vancouver Web Design | Digital Marketing

Code | Digital Marketing | Digital Trends

Let's Chat
CodeTactic | SEO Vancouver Web Design | Digital Marketing
  • Services
  • Our Work
  • Our Team
  • Contact Us
  • Español
  • Digital Marketing
  • Social Media Management

Why is it important to have a Marketing Strategy?

  • January 6, 2020
  • Marcela Odez
Total
0
Shares
0
0
0
2
SHARES
ShareTweetPin ItShare

Your organization probably already uses digital marketing campaigns. But, are they designed to specifically target your customers, and audience and work towards your goals as a business?  Having a marketing strategy designed for your business can be crucial to get the best results.

For many organizations, this is a really difficult question. As you are reading this article, this may sound like your business and that is OK – this is definitely more common than you imagine. 

Digital marketing has evolved quite significantly in the last decade and it has become a useful tool for all businesses to expand and reach larger audiences, but it is  also causing quite a problem among business owners. With internet access, especially with social media, it has become easier to connect and interact with your customers but, it has also become harder to be certain that your message is going through as you need it to go and to the right people.

Most companies are tempted to invest in new strategies or technologies that may have been used by a competitor or that became popular among the industry but, for most cases, rather than making the most impact with your users and stepping up your business, this type of investment results in a stretched budget and wasted time.

 

This is the main reason strategy is so important.

 

Marketing is evolving constantly. Every day there are new ideas, opportunities and technologies that can be used to help your company engage better with current customers and reach new ones. But, with this, it becomes even more complex to know the right way to target your audience properly.

It is essential to understand which channels and resources will be the ones that will bring the most results for your business. Marketing is about a smart strategy plus the proper implementation and timing. 

It’s all about making the right plan and following through with it along the way to see the exact results you are looking for in a campaign or marketing in general.

Instead of only trying new technologies and ideas from your competitors or from popularity, you must take the time to analyze your audience, and your competitors and recognize your customers and their needs. This way you can plan every detail of your marketing strategy to be especially thought of for your customers and what they need, and what they want to see of your business.

 

Taking your strategy to work.

 

But you probably already have a marketing strategy, right? There is maybe a document or file that your team or you have made and that you have already shared with anyone related to your campaigns. But how much information have you received in return? Is your campaign being properly followed with important data such as numbers or reports? How much do you really know about the different technologies you are using and their results?

Generally, marketing strategies are made to justify the work but are not really used to guide your marketing campaigns and this is where the problem begins. In order to know if your strategy was truly effective, you need to put it into action.  Your strategy must detail every single marketing decision along the process.

This is exactly why CodeTactic incorporates a team of top-level strategists with a team of social media experts. Strategy and implementation go hand in hand. Identifying the techniques you will use and that will work for your organization with the experts can save you time, energy, and budget.

  • Know your audience

There are a few questions that can help you get to know your audience and who you should be targeting your campaigns to:

  • How do they get information?
  • How is this information being shared? 
  • What are their thoughts on your business?
  • Likes, dislikes and interests
  • Who are you trying to reach?

 

This is the start when working on your strategy. Getting to know your audience is what you need in order to help you reach the right audience. Is not about the number of people called but more about how these people are getting the message.

  • Information delivery

More than the channels you are going to use to deliver the information, you need to understand that the information itself is more important. Your marketing strategy needs to be detailed on the information you are going to share. Every detail on your marketing strategy must work accordingly to the right people, time and channels. 

  • Analytics and reports

Is it really working? Analytics is key in order to make sure that your strategy is working, at the moment and in the future. Detailed analytics can help you understand what is working and what is not, it can help you understand what your audience is engaging with, why and when. Changes can be made in order to improve your campaigns in order to ensure that you are achieving your goals.

 

What's Your Reaction?

  • featuredfeatured
    0
    featured
Total
0
Shares
Share 0
Tweet 0
Pin it 0
Related Topics
  • content marketing
  • digital marketing service
  • featured
  • marketing strategy
  • social media management
  • social media marketing
  • social media vancouver
  • vancouver marketing
Marcela Odez

Previous Article
  • Project Management

Documenting a project, What exactly do you need?

  • December 20, 2019
  • Marcela Odez
View Post
Next Article
  • Digital Marketing
  • Social Media Management

The key to “Selling without selling” using Social Media

  • January 14, 2020
  • Marcela Odez
View Post
You May Also Like
View Post
  • Business
  • Business
  • Business

Post Pandemic Challenges favor the Prepared

  • Marcela Odez
  • May 3, 2021
View Post
Uncategorized

Digital Assets vs Liabilities

  • Lyle Patel
  • February 9, 2021
View Post
  • Online Reputation
  • Social Media Management
  • Social Media Management
  • Social Media Management
  • Web Development

6 Digital Resolutions for your Business

  • Marcela Odez
  • January 19, 2021
View Post
  • Digital Marketing
  • Digital Marketing
  • Digital Marketing
  • Digital Marketing
  • Digital Marketing
  • Digital Marketing
  • Digital Marketing

Email Marketing Campaign Strategy and Helpful Tips.

  • Marcela Odez
  • August 7, 2020
View Post
  • Business
  • Design

CodeTactic Media Inc. Supports Small Businesses across Vancouver, Canada and the World!

  • Gonzalo
  • May 26, 2020
View Post
  • Design
  • Web Development

How ready is your Website to be Digitally Marketed?

  • Marcela Odez
  • January 27, 2020
View Post
  • Digital Marketing
  • Social Media Management

The key to “Selling without selling” using Social Media

  • Marcela Odez
  • January 14, 2020
View Post
Uncategorized

What’s the ideal marketing budget for a small business?

  • Lyle Patel
  • June 21, 2019

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *



Grow Online

Follow us
  • facebook
  • twitter
  • instagram
  • pinterest
  • youtube
Newsletter

Recent Comments
  • Gonzalo on 5 Ways To Improve Communication For Projects
  • Aaron on 5 Ways To Improve Communication For Projects
  • Mike on Getting Creative: Trending Web Design Techniques
CodeTactic | SEO Vancouver Web Design | Digital Marketing
  • Services
  • Our Work
  • Our Team
  • Contact Us
  • Español
Software Development & Digital Marketing Vancouver

Input your search keywords and press Enter.